Hennessy honors the first Black Chess Grandmaster, Maurice Ashley.
Hennessy, the world's best-selling Cognac, is proud to announce the next chapter of its award-winning Wild Rabbit advertising campaign with "Maurice and The Black Bear School." Narrated by hip-hop legend Nas, new creative celebrates Maurice Ashley, who by force of will, relentless determination and mental mastery, earned the outstanding title of International Chess Grandmaster. The inspiring story is one of Black intellect and brilliance—showcasing chess as a metaphor for the intellect and strategy to overcome life's challenges to achieve greatness.