IHOP “IHOPS” Activation

IHOP wanted to be top of mind when America started craving its first taste of fall. But in a culture oversaturated with “pumpkin-spiced-everything,” how could we break through and pique the public’s curiosity?

To steal the pumpkin spice conversation, we needed to do something that would flip expectations... 

We teamed up with Keegan Ales to brew the world’s very first Pumpkin Pancake Beer, brewed with real pancakes. Then we traveled around the country serving our beer and pancakes at Octoberfest festivals.

The beer, unsurprisingly, sold out in less than three weeks and drove serious earned media impressions for IHOP during the fall.

Click the image for more.