Audible “Binge Better”
In the midst of the golden era of television, audiobooks weren’t anyone’s go-to source for entertainment. Audible needed to raise awareness and inspire new usage occasions with a new generation.
Watching TV is great for hibernating but once it warms up people are eager to get outside. Our mission was to show story junkies that that there is now a way to have the best of both worlds with Audible.
We combined everyday, outdoor use occasions and popular titles that had crossed over into tv and film to challenge the world to “Binge Better” with Audible.
Click image to see the work.