OREO “The Wonder Vault”

Each year Oreo releases limited edition flavors but they were always marketed in silos.

We saw an opportunity to create urgency and intrigue by transforming the flavors into a larger platform. Enter, “The Oreo WonderVault.”

The Wonder Vault became a dynamic platform for both launching new varieties and renewing interest in the existing flavors that were available all over the world.

We launched experiential events in NYC and LA and created a 360 video that brought consumers into the wonderfilled world of Oreo cookies.

Click image for article.